the lust listt

the lust listt

Friday, February 14, 2014

Ottawa Fashion Week F/W2014 Day 2

Day 2 of OFW was just as amazing as the first. Once we got used to the pace of things, it was much easier to run around on the second day to time what we wanted to do and when. This time I brought my camera with me while I was in the media pit and got a chance to snap a couple of photos from one of the amazing collections from the night. We also managed to snag some food this time as well, learning from the night before that missing dinner on a 7 hour night doesn't do well with your stomach.


For the first set of shows, I was placed in the media pit and snapped up some beautiful pictures of Bernice&Barclay's FW2014 Collection. I'm a huge an of floral so all of the body conscious dresses were beautiful! I'm waiting for some of the official collection pictures to become available so that I can compile a post with my favourite looks from each collection.






For the second set of shows, I was placed at our station and responsible for manning the Facebook page while the collections went down the runway. Although not as many posts were written on Facebook, those posts were more content heavy in terms of summarizing the overall designer's aesthetic with beautiful visuals as opposed to the fast-paced instant social media pages of Instagram and Twitter.

I did manage to sneak some time back stage in between shows to grab some photos of the models prepping for their next walk. Joseph Ribkoff's cool-kid-from-the-block aesthetic really attracted me with the funky black-out shades that all the models were sporting. Paired with Versace-like prints, the first part of his collection had a very street chic but sexy edge to it.



 My last position of the night was backstage to capture the chaos that ensues from a fashion show. Not only did I get a chance to view some of the designs before they hit the runway, but I got a chance to see just how dedicated the designers were. Frank Sukhoo literally used every last minute up until the models stepped on the runway to fix any garment issues.





One of my favourite collections of the night was Serendipity. The models were dressed up as dolls down to rouge on lips and overly exaggerated painted eyes. The dressed flowed beautifully with chiffon and everything just seemed to be floating on a cloud of pink.







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Sunday, February 9, 2014

Ottawa Fashion Week F/W2014 Day 1


Part of my social media intern responsibilities included covering the pre-runway shows. It was amazing to see how dedicated many of the designers were as they walked down the runway their models tweaking any final details before their shows. As some of the walks were more complicated than others - from walking in pairs to walking down one side and then walking down the other, run-throughs were evidently important to ensure that no mistakes occurred as the models strutted their stuff.


Since I'm currently in Toronto for the weekend visiting my cousins, friends and enjoying the city, I was only able to attend the first two days of Ottawa Fashion Week (OFW). The two nights showcased F/W2014 collections for many Ottawa native and Canadian designers. Throughout the night, the social media team was given various responsibilities which included photographing the looks in the social media pit, backstage, pre-/post-set-up and composing recap posts on Facebook. As much as I would have loved to be in the media pit photographing the collections, our responsibilities didn't cover that. That's okay though, there were much more talented media and photographers present there to do all of the work for me!
I had a blast working as a social media intern for OFW and getting the chance to see all of the backstage chaos as the models got fitted for each look. With hairspray misting through the air and eyeliner marks all over the make-up artists' hands, you can tell that creativity has found its home.
In between the shows, attendees were able to visit the Loft Market and where our sponsors had their products available to try. Barefoot Wine & Bubbly were also onsite for those looking for a little something something to sip on throughout the night.




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Tuesday, February 4, 2014

Ottawa Fashion Week F/W2014

I’ve always been fascinated by fashion weeks around the globe, and have wanted a chance to be apart of it for the longest that I can remember. Last year I missed the chance to participate in Ottawa Fashion Week SS2013 and FW2013 as I was still in school. When the opportunity to be a part of this year’s FW2014 show arose, I jumped on board to become a social media intern. I’m excited because not only do I get to attend all of the runway shows, I get the chance to see what happens behind the scenes and share all of these moments with you! What a better way to experience OFW than by spending my time snapping photos and posting some of my favourite looks? I definitely could not be asking for more.

Join me tonight for OFW FW2014’s kick-off promotional event by following OFW and myself on Instagram and Twitter for live updates all evening! You can find me on both social media sites with the same handle: @vickiixtinhy, and OFW on Instagram using @OFWlive and Twitter using @OFW_LIVE.

Make sure to tag both myself and OFW, as well as using the hashtag #OFWlive so that we can see, comment, retweet or regram your posts. Let me know if you're attending OFW FW2014 and come say hi!

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